Google has some trick or the other up its digital sleeve from time to time and the World Wide Web wouldn’t be complete if it weren’t for said tricks. One of the most recent, and interesting, additions to the Google family is the Web Fonts which are vying to change the blogging experience for a multitude of users across the internet.
Web designers are in for a treat with the fonts as they help turn the heat up a notch on the pages they’re applied to.
Why you should care about Google Web Fonts
The fonts work through Google’s Web Font API which came to most designers as a blessing considering the amount of trouble one had to go through with web safe fonts in the past.
Designers no longer have to worry about the divorce between CSS and compatibility when it comes to utilizing fonts on their pages; the goodies that Google has brought to the fore don’t have these issues because they follow a standard coding, which was previously not the case.
What’s significant is that the platforms helps add web fronts to virtually any page with great ease, and more importantly there are no issues of browser compatibility that a designer has to lament over. The fonts are open source by default and it seems they’re being used by bloggers just as much as web designer folk.
The trouble with CSS
CSS made font selection troublesome because within that structure designers would have to create images for any text that they needed to use i.e. the headers, logos etc. all had to be worked on extensively.
Therein lay the issue of image consistency – designers had to deal with scale issues, readability issues, the text couldn’t be highlighted in the images, too many images results in a slower load time, and most importantly, search engines can’t yet read images the way they do text so your optimization goes to hell. Google Web Fonts ensures that this problem does not persist.
What’s the big deal?
Any decent designer knows that the importance of the right set of fonts is paramount to a user’s perception of their site. Choose the wrong font and you can pretty much watch helplessly as numerous users wave goodbye and head on to more aesthetically appealing things.
With this platform designers, bloggers, and users in general, have an easy way of accessing a main directory where everything is already sorted and organized. All they need to do is implement the code into their design sequence n their webpage. The fact that the service is free doesn’t hurt either.
The database has been consistently growing with new fonts and improvisations. The designers don’t need to host the fonts on their own either since the fonts function in a similar pattern to jquery which means that they’re in Google’s repository and cached easily for the websites at hand.
Don’t want Google
There’s a running debate that with the advent of the CSS3 and the utility of the XHTML, and the efficacy of the fontface syntaxis most designers can cook up pretty much any font they want. There’s no real need for Google’s font venture for designers to begin with. Within this scenario several designers have no wish to be linked to Google (and they can’t be blamed considering Google has been busy invading people’s privacy and stealing user data without consent in the recent past).
IE has trouble with compatibility but designers often argued that IE has been behind the times for a while now, and no one really uses it anymore either. However, even with that argument the fact is the CSS3 is not everyone’s cup of tea to start with, and secondly, within the Google Web Fonts there is a multitude of useful options available, all of which are aligned to a standard coding making compatibility (and legal issues) virtually non-existent.
Now only if Google was this creative when it came to dealing with trouble on the Android platform it would get a lot more accolades. Android spyware is nothing new, and while the Google Web Fonts are a real feather in Google’s virtual cap of achievements.